All of the hotel rooms in the city were booked. There was a big design conference coming, and it had always attracted a lot of visitors.
Joe Gebbia sent his roommate, Brian Chesky, an email with an idea:
What if they bought a few air mattresses and turned their apartment into a bed and breakfast for the weekend, complete with breakfast for their guests?
They could set up a website and call it airbedandbreakfast.com.
After all, they were having trouble paying their rent. This might be a great way to bring in some extra money.
It worked. They got their first three bookings. Each guest paid $80 a night to sleep on air mattresses.
There’s much more to the story, but Joe and Brian’s unusual strategy ended up paying off.
Twelve years later, their company—Airbnb—is worth $31 billion.
That’s a really great story, right? But what does it have to do with you?
Two words: UNUSUAL STRATEGY.
Brace yourself, friend. What I’m about to tell you CAN COMPLETELY CHANGE YOUR LIFE.
In Matthew 13:11, Jesus said the knowledge of the secrets, or mysteries, of the Kingdom of heaven has been given to US, but not to them.
That means you aren’t supposed to just stumble through life hoping things will work out.
God wants to show you the secrets, or mysteries, of the Kingdom, so you can advance and win in life!
One of those secrets—a KEY secret, or mystery—is the POWER OF STRATEGY.
Last month I mentioned that, too often, we forget we’re in a spiritual battle, and we don’t take the spiritual adversary we have seriously; (remember how I said we’ve seen too many TV shows and cartoons that downplay the enemy to just some creepy guy with horns and a red cape?)
But Satan is alive, and demons are real, and they don’t want to see you prosper and live the destiny God has for you. This is the reason the Bible says Jesus spoke in parables—it was God’s strategy to keep things from the enemy.
Think about it. The adversary would love to cut you off at the pass. God prevents that by keeping things hidden until the right time and by using unusual strategies to advance His Kingdom in the earth.
Unusual strategies from God are YOUR SECRET WEAPONS.
Friend, God has the answers you need right when you need them.
He wants to give you direction for your life. He wants to help you reach the destiny He’s designed for you.
YOU must step out in faith and trust Him to show you what to do.
Let Him help you. Ask Him to tell you what to do and where to go.
And you might as well get it in your head now that a God-inspired idea is almost guaranteed to sound foolish to your natural way of thinking (like renting out air mattresses on your apartment floor, or getting a coin out of the mouth of a fish).
…go down to the lake and throw in a line. Open the mouth of the first fish you catch, and you will find a large silver coin. Take it and pay the tax for both of us. —Matthew 17:27b (NLT)
Have you ever heard of anyone else anywhere in the world catching a fish with money in its mouth? That’s not a normal thing. There’s nothing ordinary or natural about that at all.
Jesus was trying to teach them a critical lesson—how to take unusual instructions. He was training Peter to get accustomed to hearing and obeying unusual strategies!
Granted, Jesus still had Peter catch a fish. Peter was a professional fisherman, so he knew how to catch fish. The enemy knew that. So it wasn’t a big deal for Peter to be fishing. As far as the enemy was concerned, Peter was just going about his normal day.
But God was using an unusual strategy.
Here’s what you need to understand…
Just like Peter, YOU can get the exact answer you need exactly when you need it.
God knows where your provision is, and He wants you to have the answers you need!
He has hidden the secrets of His Kingdom FOR you, not FROM you.
Psalm 23 says God delights in preparing a table for you in the presence of your enemy. God uses unusual strategies to advance His cause right under the enemy’s nose. He loves that. We do too! And that’s how God wants to use YOU!
That’s how He used Drenda and me!
You may know some of our story, but years before we were in ministry, we were in financial ruin.
When Drenda and I made a commitment to the Kingdom and began to gain knowledge of how it worked, we didn’t suddenly have more money. I still needed to create or capture money from the earth realm.
God doesn’t have any money to just put in your mailbox, but He does know where the money is and can give you a plan to capture it. In my case, He gave me a dream one night about starting a company that would help people get out of debt. He gave me that plan while I still had plenty of debt of my own to pay off. It didn’t make a whole lot of sense—me helping people get out of debt—but God was using the foolish to confound the wise. He was using a unique strategy.
When God uses the foolish, it also confounds the enemy, who isn’t anticipating that unique strategy. (Remember, God delights in preparing a table for you in the presence of your enemy.) The devil never had a clue that I would someday be out of debt and declaring the good news of the Kingdom in the area of money. Neither did I. But as we followed God and let God show us how to proceed, it worked!
To win in life, YOU need YOUR UNIQUE STRATEGY from God, your unique path to run on, a niche that God will give you to own and occupy as your own.
At first, the plan probably won’t make sense. Like me, you may have never thought of doing what God shows you to do. That’s the point; the devil has never thought of it either.
So, here’s my question for you: Have you been missing out on the power of strategy in your life?
I don’t know about you, but I can’t get enough of God’s help in my life.
If you’re anything like me, and want to know as much as you can about the power of strategy, I’ve got great news for you! I just finished an entire book about it. It’s called, Your Financial Revolution: The Power of STRATEGY, and it’s BRAND NEW.
I’m SO EXCITED to get this book in your hands!
Understanding how God works undercover using THE POWER OF STRATEGY is one of the single greatest keys to your success and victory in life.
It’s critical that you understand this if you want to capture the opportunities God has for you.
No more missing out on the great things God has for you!